Friday, 26 October 2012

Jonathan Knowles

Jonathan Knowles is a photographer that is based in London and is known for his excellent work in still life, liquid and people photography.
His photography work had earned him plenty of awards and he has been signed up to help lots of well known brands.
In the past six years he has consistently featured in the '200 Best Advertising Photographers in the World' books. He is now one of the top 10 all time award winners in the Graphis Annuals, and has just had three images included in their volume '100 Best in Photography', published in November 2011.


Examples of his advertising work:

This is a good advertisement because it puts the suject as the main focus in the middle of the picture. It has bright colours which all blend together nicely and this gives it a positive atmosphere.

This image has became the popular image used to advertise Cadbury chocolate. This makes him very popular with his unusual techniques of photographing. 

 This is a good image because it makes the drink look refreshing and appealing. He has also made sure to use a model with nice hands to make it even more attractive.
This is a good advertisement because he's used bright, clear colours to make the drink look refreshing and pure. The fact that there is a simple drop of water makes the image captivating and the use of mountains gives it that extra effect.
This is a beautiful piece of work with the way he h as effected it to make it look like the drink is part of the sky. The fact that there is light coming from around the edges makes it seem godlike which makes it seem like the best drink.
Like the one above this one is also a beautiful but simple shot which makes the drink some so appealing.
The way this picture is set out is very bright and innocent. Bright colours are used to make it seem like a happier place and the way the background is set out is very neat and appealing. You can tell that the main focus is the lawn mower because it's the closest object to the camera lens.
This is an example of his interesting camera techniques that he uses when taking photographs of liquids. This makes it seem more thirst-quenching and makes it look more refreshing and appealing. This photo could be done on a specific ISO setting or on an editing software.
This is another example of his interesting technique which does make the pictures seem fresher and more appealing.

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