Advertising photography has many different positive and negative sides to it.
Faults
A very important fault in the advertising photography business is that it sends a negative ethical image towards the people that see the advertisements. The fact that pictures that go into magazines and used for advertisement purposes are heavily photoshopped gives people a surreal image of what they should like. This gives people low confidence as they think that they should look like this, many of these images are the cause of eating disorders where people think they need to become perfect like the girls in magazines.
This image has been airbrushed to make her skin look absolutely perfect and her eyes have been altered so they look like a really bright beautiful blue.
On this photo the models collar bomes have been photoshopped so you can't see them and her arm has been made thinner.
On this photo all the wrinkles have been airbrushed out of her face and arm so it makes her look completely flawless.
On this image they have given the model a smaller waist, slimmer things and removed bruises from her leg. They have also once again airbrushed the wrinkle lines of her legs.
In this picture the fact that you can see a models ribs is very unappealing so they have airbrushed them away. This hides the fact that the models have high expectations to look as thin as possible to be considered as successful models.
The main merits of advertising photography is that it can pay extremely well and that it a very important factor. Images that get printed in magazines can become well recognised and this can get your images more publicity so you get more well known.
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