In the 1820's the first permanent photograph was taken and interest in photography first began to get more popular. However, all though this is one photgraphs were used it wasn't for advertising purposes. In the twentieth century people becme aware of advertising photography because of an improvement in technology which meant the photos could be done quicker at a higher quality.
During the First World War photographs were used to advertise and inform potential customers of the benefits of a certain product. Soon after starting that they found out that photographs could help make products seem more appealing. So after using illustrations to advertise products and services they began using photographs and found out it was more successful.
Using photography in marketing campaigns has continues and grown throughout the year and it has turned into a vital part of selling any product in the present day.
Old illustration advertising:
Old photographic advertising:
During the First World War photographs were used to advertise and inform potential customers of the benefits of a certain product. Soon after starting that they found out that photographs could help make products seem more appealing. So after using illustrations to advertise products and services they began using photographs and found out it was more successful.
Using photography in marketing campaigns has continues and grown throughout the year and it has turned into a vital part of selling any product in the present day.
Old illustration advertising:
Old photographic advertising:
Black and white are the colors of photography.
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